And the thing is, that's really hard to make that work. And a lot of people, I think, pontificate in a way that I don't buy, that “no, no, you're going to want to be in Amazon, then walk right into ”Call of Duty" and walk right into the NFL show and then walk right into your chat. I think it's more likely to be a set of very immersive experiences. It's not going to be one universal 3D world. And the individuals working in the factory are doing their jobs on iPhones. We have customers like Hyundai building the factory of the future, where all the robots and people are interacting in this large environment and are controlling that. I was very happy they were building it and paying us, I just didn't think that was what it was. It certainly wasn't about half-embodied avatars (which, by the way, was built on Unity by Meta). It wasn't about avatars, it wasn't about XR. And then I tried to explain what it wasn't. It's persistent rather than not, it's real time rather than not. That it was being used and abused by people for their own purposes.īut then I defined the metaverse as something very different than what most people do.Ī: I said it's the next version of the internet. I gave a talk a couple of years ago saying I disallowed people at Unity from using it because I thought it was going to get overused and tossed out with the trash. Q: What are your thoughts on the metaverse?Ī: I always thought the word was loaded and kind of stupid. Some of those guardrails enable creativity. Now what you can do is you can create that world and you can basically create a set of things like “this is the store,” “this is a criminal or not a criminal,” or a player can say “that's a criminal.” And then anything that you could imagine, any interaction that would take place between the store and the criminals is possible, including getting a job there - I mean anything could be possible.Ī: You wouldn't have to have guidelines, but it would just look like a complete mess if you didn't have something. But, again, every store heist, everything in the game was something they conceived as being possible. Sam and Dan Houser, the guys who created it at Take-Two Rockstar Games, are among the most powerful creators in history. It's alive.Īnother example would be one of my favorite games of all time, “Grand Theft Auto.” And a lot of people like “Red Dead (Redemption)" because they're such brilliant, realized worlds. It is actually really hard to overstate how important that is. And the AI could spawn in any language you want - English, Russian, Japanese, French, doesn't matter. And they could do this for all their characters in advance. The game studio could allow the player to describe this character or their motivations, in the same way you write in prompts, to get dialogue back. A player could do this or the game studio could do it. Q: I think I know where you are going with this.Ī: You know where I'm going, I'm sure. It would be as big as the Library of Congress when you're done. No writer could ever write all the appropriate dialogue for that. Those characters interact with each other. And you know how they used “Simlish,” right? Did you know why? Because there's so many things you can do in “The Sims,” it's like a crazy number of interactions you can have because you're actually creating characters. So, I was involved in launching “The Sims” in 2000, and it was wonderful game. “Candy Crush” shipped with like 50 and now it's what? They can add to it over time by patching games and adding levels. So the perimeter of the game is the content that's been put on the DVD or on the internet download. Riccitiello: You know “Call of Duty,” you know “Grand Theft Auto,” you know “Candy Crush.” Any of these games, every single thing you see in that game and every line of dialogue, every environment, every lighting effect was coded by somebody anticipating that you would use that. It's also going to be possible to realize experiences that were never possible before. I mean, you can use AI already for digital humans and editing environments and all sorts of things that make it faster. One of them is it's going to make making games faster, cheaper and better. Riccitiello: I think AI will change gaming in a couple of pretty profound ways.
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